“For us working in fashion and luxury goods, MAKING is everything. Coming up with and creating that second skin for people to wear. Doing it in the best way, with taste, understanding and skill. Identifying and reading into the needs and wants of the moment, and even predicting them at times.
It’s a difficult challenge that we respond to in the Italian way, so that our way of making things, where innovation, increased traceability and complete transparency are key, is recognisable worldwide. The world is changing. And probably for the better. We have the considerable responsibility of preserving what makes us unique and staying true to ourselves, while never resting on our laurels. Making something in Italy, and for Italy, is a true honour.”
CLAUDIO MARENZI
The value and excellence of products Made in Italy depend on quality choices being made long before production begins. At Herno, these aspects hinge on the work of an in-house team: around 100 people including stylists, tailors, models and vendors. Many of them started at a very young age and some, luckily for us, have been here for decades cutting and sewing, passing down skills and expertise to younger generations and reinforcing the secrets of the Italian tradition we continue to preserve alongside the determination and dedication to do things well the Italian way.
